AI Insights · Timothy · January 2022
Top 5 Drawing & Coloring Apps on iOS in the US in Q4 2021
Discover the performance of the top 5 drawing and coloring apps on iOS in the US during Q4 2021, with insights on weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top drawing and coloring applications on iOS in the United States showcased impressive performance metrics. Here's a closer look at their weekly downloads, revenue, and active users, based on data from Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios saw a significant rise in weekly revenue, starting at around $89K and peaking at approximately $139K by the end of December. Weekly downloads showed a notable increase, beginning at 21K and reaching 118K in the last week of December. The app also experienced a substantial growth in weekly active users, from 239K at the start of the quarter to over 503K by the end.
Adult Coloring Book - Pigment by Pixite Inc. maintained a steady weekly revenue, fluctuating between $45K and $81K throughout the quarter. Weekly downloads remained relatively stable, with a slight peak towards the end of December, reaching 31K. Active users showed a consistent trend, rising from 51K to approximately 72K by the end of the quarter.
Disney Coloring World by StoryToys Limited experienced steady revenue growth, starting at around $48K and climbing to $90K by the end of December. Weekly downloads saw an upward trend, peaking at 32K in mid-December. The app's active users increased from 47K to about 63K during the same period.
Colorfy: Coloring Book Games, another offering from Wildlife Studios, showed consistent weekly revenue, fluctuating between $37K and $45K. Weekly downloads remained stable, with a notable increase in mid-December, peaking at 18K. Active users grew from 24K to approximately 37K by the end of the quarter.
Finally, Pixel Art － Color by Number by Easybrain Ltd demonstrated steady weekly revenue, ranging from $36K to $43K. Weekly downloads showed an upward trend, reaching 37K in the last week of December. The app's active users also saw growth, starting at 348K and rising to over 413K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
